At Sniff and Wiggles, we believe that every single dog is a masterpiece—a unique work of living, tail-wagging art. From scruffy snouts to wiggly tails, from charming underbites to majestic coats of fur (or no fur at all), we see beauty in every quirk, curl, and cuddle. Whether your pup is pampered and polished or delightfully disheveled, they are not only welcome here—they are celebrated.
Some dogs may come with designer pedigrees and shiny coats, while others carry a little extra slobber and a whole lot of character. But all dogs, regardless of appearance, have one thing in common: they love deeply and unconditionally. At Sniff and Wiggles, we know that true beauty shines from the inside out. It is in the wag of a tail, the joy of a playful bark, the sparkle in an eye that may be a little cloudy but still full of love.
Petaluma, our beloved hometown, embraces this philosophy in one of the most heartwarming ways imaginable: the World’s Ugliest Dog Contest. Held every year since 1970, this iconic event draws contestants and fans from all over the world. It may be called “ugly,” but the event is really a tribute to the charm, courage, and charisma of dogs who defy conventional standards. With crooked grins, lolling tongues, wild tufts of fur, and unmatched spirit, these dogs steal the spotlight and win hearts across the globe. And we cannot get enough of them.
Here at Sniff and Wiggles, we channel that same joyful, judgment-free energy into our daycare and boarding experience. We welcome dogs of all breeds, backgrounds, and beautiful oddities. Whether your dog is a showstopper or a little shy, a senior with a limp or a zooming puppy with two speeds—fast and faster—they will be treated with love, patience, and respect.
We take the time to get to know each pup, learn their quirks, and make sure they feel safe, happy, and loved. Our team delights in seeing every personality shine, whether it is the quiet cuddler who melts into your lap or the wild goofball doing laps around the play yard.
So bring us your sweet seniors, your snaggletoothed stars, your nervous newcomers, and your joyful jumpers. Because at Sniff and Wiggles, we believe that every dog is beautiful—just the way they are. And to us, that is what truly makes them special.
Ready to let your dog shine? Whether they are camera-ready or perfectly imperfect, we would love to welcome your pup to our Petaluma doggy daycare. At Sniff and Wiggles, every dog is treated like the star they truly are. Come meet our team, take a tour, and see why tails wag a little brighter here. We cannot wait to meet your one-of-a-kind companion!